Senior Product Manager

(Job Id W308783)
Posted on 3/5/2010
Location:

San Diego, CA


Job Type:

Full Time


Salary: $100000.00 to $115000.00/year
Degree: Bachelor of Arts
Job Description
***** Important Factors****************Class 3 Medical Device experience is a must implantable orthopedic device of some sort, but of course at the Senior level Spine is preferred. Relo is fine- the exact amount varies per situation. *******************************************************



SUMMARY
Under minimal supervision, identifies and implements product strategies, marketing plans, promotional and advertising programs, as well as oversees all aspects of product management, including: market launch and surveillance, release to sales and forecasting for assigned product line to ensure that existing and new products meet Company goals and expectations.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Develops and Implements product marketing campaigns for assigned product line, including: setting objectives and short- and long-term strategies, conducting market research and competition tracking, developing product mix and action plans, ROI analysis.
Manages all product marketing activities for assigned product line, including: new idea generation, product profiling review, product strategic development plans, project management, as well as market launch and surveillance.
Pursues product line extensions and/or trimming, labeling revisions, clinical studies and any other activities to build and sustain value of the product line and maximize earnings. Continually seeks new innovations for assigned product line.
Develops high-quality sales collateral, efficient customer service processes, and optimized manufacturing operations to support assigned product line.
Develops and monitors sales forecasts as necessary and works collaboratively with other departments to optimize product mix throughout product lifecycle.
Monitors competitive landscape to stay abreast of market trends by regularly reviewing scientific literature, competitors product offerings, traveling with field sales personnel, attending surgeries, meeting with stakeholders, attending scientific meetings, etc.
Develops product presentations, surgical techniques, and white papers in support of sales and corporate marketing campaigns, e.g. product binders, web sites, brochures, etc.
Leads and/or participates on cross-functional product development teams.
Collaborates responsively and proactively with sales to ensure quality product support of new product launches, existing product segments, training programs, and key surgeon and account management.
Maintains frequent and regular contact with strategic industry experts and trade organizations, field visits with key surgeons and sales consultants, and participates in key meetings and conferences to ensure company and products are perceived superior relative to the competition.
Participates in strategic sales and marketing planning activities for assigned products in order to identify key targets, surgeons, and hospitals by specific product.
Performs other duties as required

SUPERVISORY RESPONSIBILITIES
May supervise one or more positions within Product Group including Product Manager, Associate Product Manager, or Marketing Associate as necessary.

KNOWLEDGE, SKILLS AND ABILITIES

Five or more years of relevant product management experience in medical devices, preferably spine; undergraduate degree in engineering or other scientific discipline preferred; MBA a strong plus
Adept at both upstream and downstream marketing
Strong leadership skills, including prior experience leading/working on cross-functional product development teams; familiar with stage gate design control processes
Ability to and willingness to work at both the strategic and tactical level
Previous P&L and budgetary responsibility
Able to travel up to 50%